Five major development trends of modern home furnishings

Furniture products have always accompanied people's lives, integrated into thousands of households, and become indispensable daily necessities in people's lives. With the continuous improvement of people's living standards and the increasingly fierce market competition, the furniture market has also undergone qualitative changes.

The traditional off-season furniture market is also hot

Due to weather conditions, the first half of the year is generally not suitable for new home decoration, therefore, it is a low season for the furniture market every year. Nowadays, many new homeowners like to choose their furniture before decorating their new homes. In addition, many furniture stores have had to engage in price wars and even hold large-scale promotional activities locally in order to survive this long off-season. Therefore, many furniture markets have turned into lively scenes when they should have been cold hearted.

Furniture products tend to be fashionable

With the continuous improvement of living standards, people's taste of life has also undergone significant changes. In modern decoration, the color of furniture tends to be colorful and vivid. While breaking the monotony of the entire set of furniture, we create a unique and innovative approach, using the techniques of a painter to view a set of furniture as a landscape painting. By contrasting different colors, we highlight the artistic beauty of the furniture, making it visually more comfortable for people.

In addition, the usage cycle of modern furniture products has been reduced, and styles and designs change seasonally, which is also a concrete manifestation of modern "furniture changing seasons".

Furniture group buying has become fashionable

Traditional furniture companies adopt three main marketing methods in order to capture the market: one is to sell through local agents; The second is to rent venues in various places and underwrite them independently; The third is to conduct exhibitions and sales through large furniture malls or furniture cities. The use of collective group buying through bidding is the most eye-catching new furniture distribution method in recent years.

The consumer psychology of good quality and low price is shared by everyone. Instead of waiting for insignificant discounts and complex promotional activities in the store, it's better to take the initiative and organize group buying. Not only can you get more benefits from it, but you can also enjoy various high-quality services such as car pick-up and delivery.

Furthermore, with the impact of the off-season in the home market, the demand for home furnishings is gradually decreasing, and expanding market demand has become an urgent matter. In addition to crazy price wars and costly promotional activities, group buying is the latest tactic for furniture companies and even home furnishing stores to attract customers. Through collective group buying, home furnishing stores can not only increase off-season transaction volume and sales revenue, but also attract potential target consumer groups; Furniture companies can also increase their affinity and establish a good corporate image. Such a 'win-win' situation is highly desirable for both home furnishing stores and personal consumption.

Networked furniture sales

With the wide application of the Internet in China, as well as the rapid rise of e-commerce and network marketing models, the traditional marketing model has been unable to meet the tight pace of modern life of consumers. Therefore, in order to respond to market changes and reduce sales costs, the furniture industry has gradually shifted the battlefield to the Internet. On June 25, 2009, as a leading brand enterprise in China's furniture industry, Qumei Furniture's "e-World" online mall was officially launched. Its "online mall+physical store" sales model opened the innovative path of brand online direct sales in China's furniture industry.

Although home online sales are still in their early stages and there are still some development obstacles in online shopping malls, industry insiders generally believe that with the increasing dependence of various industries on the internet, the home industry's online promotion efforts are constantly expanding, and the number of online clicks is also increasing. Online marketing is definitely the direction and trend of future home development.